Data Mining “Next-Gen Community Features”

Raph discusses Lord of the Rings Online’s plans to have official character blogs and such:

A lot of the current thinking on community relations has been about moving all this stuff off of the official site. But the datamining value of hosting all this stuff is probably worth it just on its own.

I mentioned this for forums a couple of weeks ago. The ability to data mine information requests is incredible, too — just think of looking at the hits for the quests in Thottbot’s database. Content that people have to solve with out-of-game tools is content that’s broken, and there’s no way to know that they’re doing it unless you control the information sources.

The community managers out there can chime in and talk about the difficulties of maintaining a public wiki — it sounds like a tough problem to me — but I lust for the data.

Currently, deep statistical analysis of your forums requires hiring a research company to do intelligence gathering — and they’d get the data via crawls.

Good math-major information probably does require professionals, but it can’t be that difficult to do basic usage metrics. It just takes some initiative. That’s certainly been my experience with gameplay.

Comments (12) left to “Data Mining “Next-Gen Community Features””

  1. Raph wrote:

    Basic usage metrics isn’t hard — most of the forum packages will expose most of it. Once you get to keyword tracking, you’re starting to get into something a bit more expensive, where you would probably not want to run the constant searches. And when you reach beyond that into sentiment tracking (e.g., tracking the tone of responses surrounding certain issues) you start needing complex NLP algorithms. One company that does this sort of thing is Intelliseek, for example.

  2. Joe Ludwig wrote:

    We had a fan running a Wiki for PotBS for a while. It got to be too much for him to maintain despite his full-time fan status. I can’t imagine trying to staff a team just to keep up with a Wiki. Imagine the vandalism you would get every time you nerfed somebody.

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  6. Brian wrote:

    The community managers out there can chime in and talk about the difficulties of maintaining a public wiki — it sounds like a tough problem to me — but I lust for the data.
    It is interesting.
    Thanks for information.

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